FLOAT

We worked on the complete branding for FLOAT, a luxe rooftop bar designed to bring together clean aesthetics with an elevated vibe. The brief was to create a visual identity that felt premium, modern, and effortlessly cool—something that matched the space and the energy of the people who’d gather there.

From the logo to the color palette, layout systems, menus, and digital assets, every touchpoint was carefully built to reflect a sense of laidback luxury. The design direction leans into sharp lines, bold contrasts, and a tone that’s confident but never too loud.

The result is a brand that feels as elevated as the space itself—welcoming by day, electric by night, and always unmistakably FLOAT.

Image: @Float