GRISHMA

Grishma — Dharki Summer 2025
Campaign Identity & Social Media Grid

For Dharki’s Grishma 2025 collection, we worked on building a bright, bold social media campaign that reflected the energy and warmth of the season.

The focus was on creating a visually striking grid, using the collection’s color palette, clean layouts, and playful combinations of campaign imagery and minimal text treatments. We designed a consistent visual rhythm across posts — balancing product highlights, editorial shots, and brand storytelling — to keep the grid engaging and cohesive.

The experience:
This project was all about celebrating summer in Dharki’s language — fresh, vibrant, and unapologetically bold. Crafting a grid that felt alive, seasonally relevant, and true to the brand’s evolving tone was a rewarding process. Always a pleasure collaborating with the Dharki team on thoughtful, energetic visuals that feel rooted and current.