small small things

LOGO + BRAND IDENTITY

In the world of Small Small Things, every detail whispers elegance and simplicity. The branding embraces the essence of minimalism, with a logo that captures the brand’s philosophy—delicate, subtle, and beautifully understated. Designed with precision, the logo’s clean lines and unembellished type create a timeless identity that mirrors the brand’s commitment to crafting jewelry that speaks softly yet leaves a lasting impression. This branding is a celebration of the beauty found in simplicity, where less is indeed more, and where each piece tells a story of quiet sophistication.

The brand collaterals for Small Small Things are a masterclass in contemporary minimalism. Each element is thoughtfully crafted to reflect the brand’s ethos of understated elegance. The sleek gray and black palette infuses the materials with a sophisticated, modern touch, while the understated design of the letterhead, business cards, and packaging materials exudes a sense of calm and clarity. The minimalist typography, paired with these muted tones, creates a cohesive visual experience that is both modern and timeless.