Surmeyi

LOGO + BRAND IDENTITY

Surmeyi was always meant to feel like it had existed forever—rooted in something familiar yet entirely its own. When I started shaping its identity, I wanted it to carry a quiet confidence, a sense of nostalgia woven into something fresh.

The color was one of the first things that set the tone. We didn’t just pick a green—we named it. Incense Green. Deep, rich, and lingering, like the scent of burning incense in an old home. It became the foundation of Surmeyi, a shade that feels as effortless as kohl on skin.

designing the @surmeyi brand was one of the most rewarding projects I have taken on lately. what surmeyi brings is so much more than jewelry, it’s a movement and a community. (www.surmeyi.com)

From the typography to the smallest details, everything was designed to strike a balance between heritage and modernity. The logo is structured yet soft, much like the way fabric drapes. The branding isn’t loud—it doesn’t need to be. It’s intentional, understated, and built to last.

Image : @surmeyi | @kerrykalu